Marketing and Communications Manager

Schaumburg, IL 60173

Post Date: 02/02/2018 Job ID: 20224 Industry: Marketing Pay Rate: $55-60K

The Marketing Communications Manager is responsible for planning, organizing, and executing on internal and external communications activities for the brands for our Client in Schaumburg, IL, paying $55-60K/year.

RESPONSIBILITIES and EXPECTATIONS

  • Develop strategic communications plans for corporate, brand, and product marketing content.
  • Work with Senior Management to set digital and traditional media launch strategies for key messaging, products, campaigns, and partnerships.
  • Collaborate with cross-functional teams - product marketing, creative, product development and legal - to produce effective materials.
  • Create and implement external communication, social media and public relations programs to increase our Client's brand awareness and deliver key product messaging.
  • Social Media responsibilities:
    • Serve as administrator on all platforms
    • Generate new ideas for social content to drive communications
    • Plan social content and develop content calendars
    • Write copy for use on relevant social media platforms
    • Execute all aspects of social promotions
    • Engage with fans and followers to build relationships and encourage engagement
    • Handle customer service inquiries and relay customer feedback and insights gained from online conversations
    • Monitor the success of social media in regards to the overall marketing strategy
  • Assist in the creation and development of print and digital advertising.
  • Collaborate with the internal Sales Manager on all on going and seasonal digital marketing campaigns for the Amazon account.
  • Write copy, provide creative direction to the graphics team, and manage the projects in order to deliver the assets to Amazon for campaign launch.
  • Write all e-commerce related copy. Assist with content development.
  • Lead email marketing activities to communicate brand messaging and website promotions:
    • Campaign development and implementation
    • Manage email marketing platform
    • Develop content and work with creative department on design
    • Deliver emails
    • Email and campaign analytics
  • Manage inbound media inquiries, route requests to the appropriate teams, and provide recommendations for how to proceed.
  • Monitor and communicate press coverage.
  • Manage relationships with public relations agency partners and vendors.
  • Write RFPs for new agencies and projects as needed.
  • Write press releases upon request and work with public relations agencies on distribution.
  • Assist in drafting company-wide communications as needed.
  • Prepare communications updates for marketing presentations and board meetings.
  • Prepare media materials for trade shows as needed.
  • Serve as an ambassador for the brand. Write and speak on behalf of the brand and company within set brand voice guidelines. Facilitate thought leadership engagement opportunities as needed.

Requirements:

  • 5+ Years experience in a similar role.
  • Strong writing, editing, proofreading skills
  • Excellent verbal communication skills
  • Organizational, planning, project and time management skills
  • Knowledge and understanding of current trends in social and digital media
  • Relationship management skills in order to work effectively with agencies and vendors
  • Eye for design and aesthetic
  • Research and analytical skills
  • Ability to create, execute and measure a successful marketing campaign

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