Email Marketing Operations Specialist
West Chicago, IL
Email Marketing Coordinator needed for national marketing organization in West Chicago.
Qualifications & Responsibilities The Email Campaign Operations Associate is expected to perform all job duties including the following: The Campaign Operations, Email is responsible for the management, leadership and evolution of the email strategy and execution for a group of accounts. This would include but not be limited to the email channel, SMS/MMS initiatives, data/list management, online media and promotional support, and both brand and direct marketing in order to maximize client business/marketing objectives. This role is 15% strategic oversight and 85% end-to-end project management and internal relationship building.
Responsibilities:• Oversee the project definition, management and execution of email channel programs, including but not limited to, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives• Day to day contact for the respective internal Enterprise client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business• Accountable for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI• Works directly with the creative, development and account teams to ensure that each project is on strategy, on time and within budget• Serve as a point of integration for multiple agency departments; ensure integrated program management• Able to write solid proposals and strategies for a variety of verticals• Solid, growth oriented business development skills. Able to write responses to RFP/RFI documents• Help identify and qualify vendors for partnerships• Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis• Stay up-to-date on and advises clients of the latest trends in email marketing/media• Participate in new project development and new business efforts as required by management• Has a conversant understanding of common digital tools and techniques (HTML/CSS, .NET or PHP, database design/development, etc.)
SKILLS AND CERTIFICATIONS [note: bold skills and certification are required] • 5+ years of online marketing program/project management experience; min 1 year in supervisor role • Able to provide inventive, but measurable, solutions for client challenges • Experience with Email Service Provider (ESP) platforms (i.e. Yesmail, Cheetahmail, ExactTarget) • Able to think “outside the box” • Exemplary communication skills (persuasive written, compelling oral) • Strong presentation skills • Solid understanding of usability within the Web and email channels • Experience drawing recommendations from web analytics • Ability to create and monitor business KPIs (key performance indicators) • Deeply familiar and passionate about digital marketing concepts, practices and programs
5+ to 7 years experience
Seniority Level - Mid-Senior
Management Experience Required -